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About us

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Established in 1982, Master Divisione Elettrica has rapidly become one of the largest national producers of electrical equipment for civil and industrial use. After having gained solid experience in the design and construction of electrical appliances for civil use, in 1999 Master presented the MODO System, the first modular system entirely created by Master, with such innovations as to bring the company to the fore of the Italian market and in numerous foreign countries. The success is confirmed by the subsequent MIX System, presented in 2005, and Modo Steel, in 2008, which expand the already vast assortment of products, offering the end customer a wide choice of colors and finishes for their home or for the work spaces.
In 2009, after years of planning and numerous successful test installations, Master presents the UNA Automation home automation system to the world: yet another revolution in terms of ease of installation and use in the world of home and builing automation.
In 2010 Master enters the world of electric underfloor heating and at the end of 2013 presents a new range of intercom and video intercom that represents the natural integration with the world of home automation. In 2017 the domestic series line was renewed with the presentation of the new VITRA plates. In 2020 the entry into the Z-Wave Alliance is made official and the wireless extension of the UNA Automation system is presented, alongside the MIX Anti-Bacterial civil series, which meets the growing global sensitivity for health and well-being.
With a catalog of over 6000 items and a range of products ranging from civil plant engineering, to the industrial sector and the construction site, Master responds to the needs of the electrical installer by offering the availability of a prestigious product that presents important innovative solutions with a widespread after-sales assistance.
Since 2005 Master has certified its quality system according to the ISO 9001 standard and since 2007 Master is located in the new production and management headquarters in Este (Northern Italy), on an area of ​​8200 square meters. Furthermore, thanks to the companies of the group in Tunisia, Venezuela, the Arab Emirates and Central America, as well as numerous international partners, Master products now reach many foreign countries on four continents, often with specific applications for each national market.
Since 2014 Master has presented itself to the world with a new coordinated image and the historic brand is joined by the Living Technology payoff, a sign of an attention that is no longer limited to the electrotechnical world but to the entire technological sphere that simplifies life.
In almost 40 years of entrepreneurial history, Master has become a leading company in the Italian electricity market, then in Europe and now also in the world. The reasons for this important achievement can be attributed to an entrepreneurial philosophy that has always based its development strategy on some fundamental principles: quality, research, innovation, communication and service. A great success of an entirely Italian company that proudly brings Made in Italy to the world.


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